#Market Analysis

Why top-down, artificially inflated Total Addressable Market (TAM) numbers disqualify deep tech hardware grants in front of expert juries, and how to build a defensible bottom-up TAM, SAM, and SOM model rooted in low-volume unit economics.

Claiming a $15 billion market destroys your credibility with grant reviewers and investors. Learn how to construct a bottom-up market sizing model for a niche scientific instrument that wins non-dilutive grants and guides commercialization.