Insights
Pricing Niche Hardware: How to Value Instruments When You Only Sell 30 Units a Year
For deep tech founders and Principal Investigators commercializing scientific instruments, pricing is often approached with a mix of cost-plus logic and guesswork. When your Total Addressable Market (TAM) is tiny—perhaps you only expect to sell 30 to 50 units a year globally—traditional SaaS or consumer hardware pricing frameworks …