#Business Model

For deep tech founders and Principal Investigators commercializing scientific instruments, pricing is often approached with a mix of cost-plus logic and guesswork. When your Total Addressable Market (TAM) is tiny—perhaps you only expect to sell 30 to 50 units a year globally—traditional SaaS or consumer hardware pricing frameworks …

For hardware startups, particularly those building scientific instruments and deep tech tools, the traditional business model is highly transactional: you build a box, you sell the box, and you move on to the next customer. While this capital equipment (CapEx) model can generate significant upfront revenue, it creates a punishing …