#B2B Sales

You cannot sell a €150,000 scientific apparatus through Google Ads or third-party catalog distributors before Serial #005. Learn how to execute peer-to-peer technical sales, structure binding LOIs, and close your first five reference labs.

Underpricing Serial #001 is the fastest way to kill a deep tech hardware venture. Learn how to price a niche scientific instrument using grant budget thresholds, value-based anchoring, and paid NRE customization tiers.

Selling bespoke scientific hardware to intergovernmental research organizations and national laboratories requires mastering public tender rules, technical specifications, and milestone cash-flow management. Learn how to navigate procurement cycles in custom instrument prototyping for Big Science without bankrupting your venture.